Hey, guys and dolls. I betcha didn't know that bloggers are getting fat and rich from sponsor freebies and kickbacks. And with all the financial sturm und drang out there, there's no more effective way of shoring up the economy than to clamp down on this shameless blogger profligacy.
I jest, of course. But to hear the Federal Trade Commission (FTC) describe it, you'd think the blogger gravy train was right up there with, I don't know, creating fictitious investment opportunities, or selling criminally deceptive mortgages to unsuspecting (and mostly minority) home buyers. The FTC recently issued disclosure guidelines for bloggers: if you receive something free, and then write about it, you need to disclose that "material connection."
To be fair, I really don't think the FTC is going after people like me, but rather bloggers who enter into certain questionable sponsorship relationships, receiving actual cash payments to promote particular products. (See this recent article in the New York Times for some perspective on the complexity of the sponsorship issue.) Quite a few media outlets have decried this move by the FTC, calling it "unnecessary and unenforceable" (Silicon Valley Insider) and a "mad power grab" (Slate).Full disclosure, dear reader: I get free stuff. It's mostly theater tickets, but I do also get some books and CDs, some of which I then review on my blog. I see absolutely nothing wrong with that. Although I'm not paid for blogging, I do consider my self a critic, and critics have received free merchandise since the invention of professional criticism. I'd like to think that getting a free seat for a show wouldn't influence my judgment. My tickets to Tin Pan Alley Rag, Vanities, and Kristina were all free, and that certainly didn't stop me from writing rather negative reviews for all three.
Starting in December, bloggers must disclose any financial consideration or free goods and services that they receive in connection with any reviews that they write. Fines for not doing so can reach as high as $11,000 per incident. So, yes, I will indeed comply with the new FTC guidelines, indicating at the end of any review for which I received a free ticket that I did indeed attend gratis. But, for me, I think the FTC has bigger fish to fry.
But, let me put it to you, dear reader. Would you second-guess the validity of a review if you knew that the reviewer had received a free ticket? Would you think of the write-up as somehow biased? If the answer is yes, then do you think about the free tickets that professional critics receive when they review shows? Do you honestly think that Ben Brantley and John Simon are pulling any punches because they nabbed a freebie? Somehow, I don't think so.
I do have to say that I sometimes worry if certain press agents will stop arranging free tickets for me if they get the sense that my reviews are always negative. I think that insecurity is a function of the fact that, as a blogger, I'm not very high in the critical pecking order. Also, as I get to know more people in the industry, and as show creators contact me after reading my reviews, I have run into some awkward moments in writing unflattering reviews for shows created by people with whom I'm, if not friends, then at least friendly. And now that I'm in my seventh year of teaching at the Boston Conservatory, more of my former students are starting to appear in the shows I'm reviewing. That hasn't presented any difficult situations as yet, but there's certainly the possibility.
But I think the larger and more difficult question is this: is complete objectivity even possible in a task that is, almost by definition, subjective? Or is it simply a theoretically worthy but, for practical purposes, unattainable goal?










Well, not really. But I do find them awfully fascinating. I'm fond of saying that, for me, there's no such thing as a wasted night in the theater. Even if the show in question is painfully bad, I at least get to blog about it, and, even better, I get to dine out for years to come about the night I actually sat through Lestat, or the pain of suffering through Frankenstein.
And I love poring through books like Not Since Carrie by Ken Mandelbaum and Second-Act Trouble by Stephen Suskin, reveling the the process of second-guessing the creators. "A voodoo exorcism on a Broadway stage," I'd marvel, recalling the abysmal musical Roza. "What the hell was Hal Prince thinking?"
This may seem like a non sequitur, but bear with me. I was driving through Boston yesterday, and there was a pretty significant traffic tie-up near Brigham Circle. The source of the trouble was a contingent of official vehicles outside an apartment building on Huntington Ave. The police were removing a dead body from an apartment, and drivers were slowing down in an all-too-familiar instance of rubber-necking. It got me thinking that my interest in flop musicals shares a similar impulse: a morbid fascination with the gory details of failure.
After my recent post about the commercially unsuccessful Marguerite, regular reader Justin asked me what the worst show I've ever seen was, and I really didn't think I could pick a worst. To paraphrase Tolstoy, all unsuccessful musicals are unsuccessful in their own individual way. I referred him to my page of "The Musicals That Suck," but in deference to a faithful reader, I also prepared the following list of my "favorite" flops:The Biggest Waste of Talent: Lovemusik
Worst Show I Flew to Chicago to See: Victor/Victoria
My First Broadway Flop: Roza
The Most Inexplicably Popular Abomination: Jekyll & Hyde
The Biggest Flop That I Didn't Think Was All That Bad, Really: Cry-Baby
Worst $20-Million Would-Be Blockbuster: Young Frankenstein
Worst Off-Broadway Monstrosity: Frankenstein
Worst Best Musical: Two Gentlemen of Verona
Worst Premise: Into the Light (based on the scientific verification of the Shroud of Turin)
Worst Lyric: Into the Light ("Science without the data is like Christ without the stigmata.")
Least Funny Intentional Camp-fest: Evil Dead
Biggest Disappointment: Big
Worst Riverdance Wannabe: The Pirate Queen
Worst Waste of a Promising Property: High Fidelity
The Flop I Really Wish I Saw Live: Carrie
Worst Night in a London Theater: Mutiny!
Worst Bloated Disney Monolith: Mary Poppins
Worst Excuse for an Andrew Lloyd Webber Show: Starlight Express
Worst Musical I've Ever Appeared In: King of Hearts
Worst Star Vehicle: The Boy From Oz
Most Cynical and Talentless Recycling of an Unworthy Property: Happy Days
OK, dear reader, it's your turn. What's the worst musical you've ever seen on a professional stage? Not the worst production, mind you: the worst musical in which the show itself sucked. We've all seen bad productions of West Side Story and Oklahoma!, but they're still terrific shows. What the worst show qua show that you've ever seen?